Description: The idea of political marketing /

Other Authors:	O'Shaughnessy, Nicholas J.,, Henneberg, Stephan C. M.
Format:	Book
Language:	English
Published:	Westport, Conn. : Praeger, 2002.
Subjects:	Campaign management Marketing > Political aspects.

Physical Description:	xx, 258 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references (p. [221]-241) and index.
ISBN:	0275975959 (alk. paper)