Handbook of political marketing /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1999.
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| Subjects: |
Table of Contents:
- Conceptual and historical origins of political marketing
- Management of political campaigns
- Analysis of the political marketplace
- Development of political strategy
- Execution of political campaigns
- Political marketing and democracy.