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20171111225941.0 |
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990309s1999 caua b 001 0 eng |
| 020 |
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|a 076191109X (alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a JF2112.C3
|b H365 1999
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| 082 |
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|2 21
|a 324.7
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| 245 |
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|a Handbook of political marketing /
|c Bruce I. Newman, editor.
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| 260 |
|
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c1999.
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| 300 |
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|a xxiv, 792 p. :
|b ill. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
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| 650 |
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|a Campaign management
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| 650 |
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|a Political campaigns
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| 700 |
1 |
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|a Newman, Bruce I.
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| 952 |
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|a GrThPMO
|b 59aff2d46c5ad17d7e5a3b56
|c 952a
|d 9528
|e JF2112.C3H365 1999
|t 7
|x m
|z Books
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