The international marketing of travel and tourism : a strategic approach /

Other Authors: Vellas, François, Bécherel, Lionel
Format: Book
Language:English
Published: Basingstoke, Hampshire : Macmillan ; 1999.
Subjects:
LEADER 00817nam a2200217 a 4500
001 514303
005 20171111225940.0
008 990413s1999 enka b 001 0 eng
020 |a 0333717589 (hardcover : Macmillan) 
020 |a 0333717597 (pbk. : Macmillan) 
040 |a DLC 
050 |a G155.A1  |b I517 1999 
082 |2 21  |a 338.4/791 
245 4 |a The international marketing of travel and tourism :  |b a strategic approach /  |c edited by Franπcois Vellas and Lionel Becherel. 
260 4 |a Basingstoke, Hampshire :  |b Macmillan ;  |c 1999. 
300 4 |a xxi, 329 p. :  |b ill. ;  |c 26 cm. 
504 4 |a Includes bibliographical references and index. 
650 4 |a Tourism  |x Marketing 
700 1 4 |a Vellas, François 
700 1 4 |a Bécherel, Lionel 
952 |a GrThPMO  |b 59aff1366c5ad17d7e5a354b  |c 952a  |d 9528  |e G155.A1I517 1999  |t 7  |x m  |z Books