The international marketing of travel and tourism : a strategic approach /

Other Authors: Vellas, François, Bécherel, Lionel
Format: Book
Language:English
Published: Basingstoke, Hampshire : Macmillan ; 1999.
Subjects:
Physical Description:xxi, 329 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0333717589 (hardcover : Macmillan)
0333717597 (pbk. : Macmillan)