The essence of consumer behaviour /

Main Author: Blythe, Jim
Format: Book
Language:English
Published: London : Prentice Hall, 1997.
Subjects:
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050 |a HF5415.32  |b .B59 1997 
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100 1 |a Blythe, Jim 
245 1 4 |a The essence of consumer behaviour /  |c Jim Blythe. 
260 1 4 |a London :  |b Prentice Hall,  |c 1997. 
300 1 4 |a x, 206 p. :  |b ill. ;  |c 24 cm. 
504 1 4 |a Includes bibliographical references and index. 
650 1 4 |a Consumer behavior 
650 1 4 |a Marketing research 
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