|
|
|
|
| LEADER |
00783nam a2200217 a 4500 |
| 001 |
497719 |
| 005 |
20171111225925.0 |
| 008 |
961023s1994 ilua b 00100 eng |
| 020 |
|
|
|a 025613412X
|
| 050 |
|
|
|a HF5821
|b .B62 1994
|
| 082 |
|
|
|2 20
|a 659.1
|
| 100 |
1 |
|
|a Arens, William F.
|
| 245 |
1 |
|
|a Contemporary advertising /
|c William F. Arens, Courtland L. Bovee ;with the editorial collaboration of Jack J. Whidden.
|
| 250 |
1 |
|
|a 5th ed.
|
| 260 |
1 |
|
|a Burr Ridge, Ill. :
|b Irwin,
|c c1994.
|
| 300 |
1 |
|
|a xxx, 753, [81] p. :
|b ill. ;
|c 29 cm.
|
| 500 |
1 |
|
|a Bovee's name appears first on previous editions.
|
| 504 |
1 |
|
|a Includes bibliographical references and indexes.
|
| 650 |
1 |
|
|a Advertising
|
| 700 |
1 |
|
|a Bovée, Courtland L.
|
| 952 |
|
|
|a GrThPMO
|b 59afe1606c5ad17d7e59f16a
|c 952a
|d 9528
|e -
|t 1
|x m
|z Books
|
