Dictionary of marketing terms /
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill., USA :
NTC Business Books,
c1995.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | At head of title: American Marketing Association. |
|---|---|
| Physical Description: | xiv, 316 p. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 309-316). |
| ISBN: | 0844235989 |