APA Citation

Webster, F. E. (1971). Marketing communication: Modern promotional strategy. New York: Ronald Press Co..

Chicago Style Citation

Webster, Frederick E. Marketing Communication: Modern Promotional Strategy. New York: Ronald Press Co., 1971.

MLA Citation

Webster, Frederick E. Marketing Communication: Modern Promotional Strategy. New York: Ronald Press Co., 1971.

Warning: These citations may not always be 100% accurate.