APA Citation

Blattberg, R. C., Glazer, R., & Little, J. D. C. (1994). The Marketing information revolution. Boston, Mass.: Harvard Business School Press.

Chicago Style Citation

Blattberg, Robert C.,, Rashi Glazer, and John D. C. Little. The Marketing Information Revolution. Boston, Mass.: Harvard Business School Press, 1994.

MLA Citation

Blattberg, Robert C.,, Rashi Glazer, and John D. C. Little. The Marketing Information Revolution. Boston, Mass.: Harvard Business School Press, 1994.

Warning: These citations may not always be 100% accurate.