APA Citation

Rossiter, J. R., & Percy, L. (1996). Advertising communications and promotion management (2nd ed.). New York: McGraw-Hill Companies.

Chicago Style Citation

Rossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. New York: McGraw-Hill Companies, 1996.

MLA Citation

Rossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. New York: McGraw-Hill Companies, 1996.

Warning: These citations may not always be 100% accurate.