Management controls and marketing planning /

Main Author: Wilson, R. M. S.
Corporate Authors: Institute of Marketing, CAM Foundation.
Format: Book
Language:English
Published: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979.
Subjects:
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008 960402s1979 enka b 001 0 eng
020 |a 0434922668 
050 |a HF5415.13  |b .W543 
082 |a 658.8 
100 1 |a Wilson, R. M. S.  |q (Richard Malcolm Sano) 
245 1 |a Management controls and marketing planning /  |c R. M. S. Wilson. 
260 1 |a London :  |b Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann,  |c 1979. 
300 1 |a xvi, 224 p. :  |b ill. ;  |c 24 cm. 
500 1 |a Includes index. 
504 1 |a Bibliography: p. 201-217. 
650 1 |a Marketing  |x Management 
710 2 |a Institute of Marketing 
710 2 |a CAM Foundation. 
952 |a GrThPMO  |b 59afd3c16c5ad17d7e59b419  |c 952a  |d 9528  |e HF5415.13.W543 1979  |t 7  |x m  |z Books