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00618nam a2200169 a 4500 |
| 001 |
481675 |
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20171111225910.0 |
| 008 |
730529s1957 nyua b 001 0 eng |
| 050 |
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|a HF5822
|b .M37
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| 082 |
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4 |
|a 659.10115
|
| 100 |
1 |
4 |
|a Martineau, Pierre,
|d 1905-1964
|
| 245 |
1 |
4 |
|a Motivation in advertising :
|b motives that make people buy /
|c Pierre Martineau.
|
| 260 |
1 |
4 |
|a New York :
|b McGraw-Hill,
|c 1957.
|
| 300 |
1 |
4 |
|a 210 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references and index.
|
| 650 |
1 |
4 |
|a Advertising
|x Psychological aspects
|
| 952 |
|
|
|a GrThPMO
|b 59afd28f6c5ad17d7e59ae8a
|c 952a
|d 9528
|e HF5822.M37 1957
|t 7
|x m
|z Books
|
