APA Citation

Schiffman, L. G., & Kanuk, L. L. (1994). Consumer behavior (5th ed.). Englewood Cliffs, NJ: Prentice Hall.

Chicago Style Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1994.

MLA Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1994.

Warning: These citations may not always be 100% accurate.