Description: The psychology of advertising /

Main Author:	Scott, Walter Dill, 1869-1955.
Corporate Author:	University of Virginia. Library.
Format:	Book
Language:	English
Published:	Charlottesville, Va. : University of Virginia Library, 1997.
Subjects:	Advertising. Psychology, Applied. BUSINESS & ECONOMICS > Advertising & Promotion.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2011132

Physical Description:	1 online resource.
ISBN:	0585232962 9780585232966