Innovation, product development and commercialization case studies and key practices for market leadership /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Ft. Lauderdale, Fla. :
J. Ross Pub.,
c2007.
|
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10520096 |
Table of Contents:
- High technology
- strategic context
- Product development strategies
- Marketing management
- Product platform and knowledge integration
- The product development process
- Excellence in design and product reliability
- Flawless execution and global resources management
- Project management in product development
- Best practices for product development managers
- Managing product and technology portfolios for shareholder value
- Appendix : semiconductor manufacturing process equipment
- Index.