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| LEADER |
01429nam a2200229 a 4500 |
| 001 |
1854414 |
| 005 |
20171111234637.0 |
| 008 |
070214s2007 flua sb 001 0 eng d |
| 020 |
|
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|z 9781932159707 (hardcover alk. paper)
|z 1932159703 (hardcover alk. paper)
|
| 040 |
|
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|a CaPaEBR
|z 9781604276480 (e-book)
|
| 050 |
1 |
4 |
|a HF5415.15
|b .R32 2007eb
|
| 100 |
1 |
|
|a Rafinejad, Dariush,
|d 1943-
|
| 245 |
1 |
0 |
|a Innovation, product development and commercialization
|b case studies and key practices for market leadership /
|c Dariush Rafinejad.
|
| 260 |
|
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|a Ft. Lauderdale, Fla. :
|b J. Ross Pub.,
|c c2007.
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| 300 |
|
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|a xxvii, 403 p. :
|b ill.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
|
| 650 |
|
0 |
|a Product management.
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| 650 |
|
0 |
|a New products
|x Marketing.
|
| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10520096
|
| 952 |
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|a CY-NiOUC
|b 5a045ffc6c5ad14ac1ee1281
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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