Marketing today's academic library a bold new approach to communicating with students /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2009.
|
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10492921 |
Table of Contents:
- Do libraries need to advertise?
- Defining the user
- Student need states
- The library as product
- Conducting marketing research
- Building relationships
- Developing brand strategies
- Promotional building blocks
- Designing messages
- Measuring the impact
- Putting it all together.