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01262nam a2200253 a 4500 |
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1839947 |
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20171111234624.0 |
| 008 |
081031s2009 ilua sb 001 0 eng d |
| 020 |
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|z 0838909841 (alk. paper)
|z 9780838909843
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| 040 |
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|a CaPaEBR
|z 9780838991541 (e-book)
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| 050 |
1 |
4 |
|a Z716.3
|b .M344 2009eb
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| 100 |
1 |
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|a Mathews, Brian
|q (Brian Scott)
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| 245 |
1 |
0 |
|a Marketing today's academic library
|b a bold new approach to communicating with students /
|c Brian Mathews.
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| 260 |
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|a Chicago :
|b American Library Association,
|c 2009.
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| 300 |
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|a xv, 171 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
|
| 650 |
|
0 |
|a Academic libraries
|x Marketing.
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| 650 |
|
0 |
|a Academic libraries
|x Public relations.
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| 650 |
|
0 |
|a Libraries and students.
|
| 650 |
|
0 |
|a Advertising
|x Libraries.
|
| 710 |
2 |
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|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u http://site.ebrary.com/lib/ucy/Doc?id=10492921
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| 952 |
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|a CY-NiOUC
|b 5a045e976c5ad14ac1edd672
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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