APA Citation

Raab, G. (2008). Customer relationship management: A global perspective. Aldershot, Hampshire, England ; Burlington, VT: Gower.

Chicago Style Citation

Raab, Gerhard. Customer Relationship Management: A Global Perspective. Aldershot, Hampshire, England ; Burlington, VT: Gower, 2008.

MLA Citation

Raab, Gerhard. Customer Relationship Management: A Global Perspective. Aldershot, Hampshire, England ; Burlington, VT: Gower, 2008.

Warning: These citations may not always be 100% accurate.