APA Citation

Kumra, R. (2007). Consumer behavior. Mumbai: Himalaya Pub. House.

Chicago Style Citation

Kumra, Rajeev. Consumer Behavior. Mumbai: Himalaya Pub. House, 2007.

MLA Citation

Kumra, Rajeev. Consumer Behavior. Mumbai: Himalaya Pub. House, 2007.

Warning: These citations may not always be 100% accurate.