Toward a better understanding of the role of value in markets and marketing

Corporate Author: ebrary, Inc.
Other Authors: Vargo, Stephen L.
Format: Book
Language:English
Published: Bingley, U.K. : Emerald, 2012.
Edition:1st ed.
Series:Review of marketing research. Special issue, v. 9
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10571117

Internet

http://site.ebrary.com/lib/ucy/Doc?id=10571117
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