The idea of political marketing

Corporate Author: ebrary, Inc.
Other Authors: O'Shaughnessy, Nicholas J.,
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2002.
Series:Praeger series in political communication
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10023339
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245 0 4 |a The idea of political marketing  |c Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. 
260 |a Westport, Conn. :  |b Praeger,  |c 2002. 
300 |a xx, 258 p. :  |b ill. 
490 1 |a Praeger series in political communication 
504 |a Includes bibliographical references (p. [221]-241) and index. 
650 0 |a Campaign management. 
650 0 |a Marketing  |x Political aspects. 
700 1 |a O'Shaughnessy, Nicholas J., 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/ucy/Doc?id=10023339 
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