The essence of marketing/

Main Author: Majaro, Simon
Format: Book
Language:English
Published: New York; London: Prentice Hall, [c1993]
Series:Essence of management series
Subjects:
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020 |a 013285354X  |q pbk. 
020 |a 9780132853545  |q pbk. 
040 |a CY  |b University of Cyprus  |e AACR2 
050 |a HF5415.M2692 1993 
100 1 |a Majaro, Simon 
245 1 4 |a The essence of marketing/  |c Simon Majaro 
260 |a New York;  |b Prentice Hall,  |c [c1993]  |a London: 
300 |a xii, 266 p. :  |b ill. ;  |c 23 cm. 
490 0 |a Essence of management series 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing 
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