Description: Consumer behaviour and marketing strategy/

Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry Corrie,, Grunert, Klaus G.
Format:	Book
Language:	English
Published:	London: McGraw-Hill, c1999
Edition:	European ed.
Subjects:	Consumer behavior

Physical Description:	xviii, 526 p. : ill. (some col.) ; 27 cm.
ISBN:	025622529X