International marketing 0030327679/
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth:
Dryden Press,
c1991
|
| Edition: | 5th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: |
| Item Description: | Includes bibliographical references and indexes. |
|---|---|
| Physical Description: | xxii, 714 p. : ill. ; 25 cm. |
| ISBN: | 0030327679 |