Marketing the museum /

Main Author: McLean, Fiona, 1961-
Format: Book
Language:English
Published: London ; New York : Routledge, c1997.
Subjects:
Online Access:http://www.loc.gov/catdir/enhancements/fy0649/96022435-d.html
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100 1 |a McLean, Fiona,  |d 1961- 
245 1 0 |a Marketing the museum /  |c Fiona McLean. 
260 |a London ;  |b Routledge,  |c c1997.  |a New York : 
300 |a 257 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references (p. 232-245) and index. 
650 0 |a Museums  |x Marketing. 
650 0 |a Museums  |x Management. 
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