Description: Global political marketing /

Other Authors:	Strömbäck, Jesper., Rudd, Chris.
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2010.
Series:	Routledge research in political communication ; 3
Subjects:	Public relations and politics. Communication in politics. Marketing > Political aspects. Campaign management.

Physical Description:	xvi, 301 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780415427227