Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events /

Main Author: Phillips, Jack J., 1945-
Other Authors: Breining, M. Theresa.
Format: Book
Language:English
Published: Burlington, MA : Butterworth-Heinemann, 2008.
Subjects:
Online Access:http://www.loc.gov/catdir/enhancements/fy0742/2007033498-d.html
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245 1 0 |a Return on investment in meetings and events :  |b tools and techniques to measure the success of all types of meetings and events /  |c Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips. 
260 |a Burlington, MA :  |b Butterworth-Heinemann,  |c 2008. 
300 |a xxvi, 274 p. :   |c 24 cm. 
650 0 |a Business meetings  |x Evaluation. 
650 0 |a Trade shows  |x Evaluation. 
650 0 |a Special events  |x Evaluation. 
650 0 |a Congresses and conventions  |x Evaluation. 
650 0 |a Seminars  |x Evaluation. 
700 1 |a Breining, M. Theresa. 
856 4 2 |a Phillips, Patricia Pulliam.  |u http://www.loc.gov/catdir/enhancements/fy0742/2007033498-d.html 
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