Lovelock, C. H., & Wright, L. (2002). Principles of service marketing and management (2nd ed.). Upper Saddle River, N.J.: Prentice Hall.
Chicago Style CitationLovelock, Christopher H., and Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2002.
MLA CitationLovelock, Christopher H., and Lauren Wright. Principles of Service Marketing and Management. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.