The new business road test : what entrepreneurs and executives should do before writing a business plan /

Main Author: Mullins, John
Format: Book
Language:English
Published: Harlow, England : Prentice Hall/Financial Times, c 2006
Edition:2nd ed
Subjects:
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300 |a xviii, 305 p. 
504 |a Includes bibliographical references and index 
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650 0 |a Marketing research 
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