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Creative strategy in advertising

Main Author: Jewler, A. Jerome.
Other Authors: Drewniany, Bonnie
Format: Book
Published: Belmont, California: Wadsworth, 1997
Edition:6th ed.
Subjects:
Advertising
Communication
Διαφήμιση
Item Description:Bibliography: p. 312-316 . - index: p. 317-322
Physical Description:XIV, 322 p.
ISBN:0534522637

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