APA Citation

Shanahan, J., & Morgan, M. (1999). Television and its viewers: Cultivation theory and research. Cambridge: Cambridge University Press.

Chicago Style Citation

Shanahan, James, and Michael Morgan. Television and Its Viewers: Cultivation Theory and Research. Cambridge: Cambridge University Press, 1999.

MLA Citation

Shanahan, James, and Michael Morgan. Television and Its Viewers: Cultivation Theory and Research. Cambridge: Cambridge University Press, 1999.

Warning: These citations may not always be 100% accurate.